Usain Bolt for REGUPOL
World record holder Usain Bolt has been promoting REGUPOL for years
World records that were sensational: On August 16 in 2009, Usain Bolt runs the 100 meters in the finals of the World Athletics Championship in a new world record time of 9.58 seconds in Berlin’s Olympic Stadium. Four days later, Bolt sets another world record of 19.19 seconds on the same track, the blue REGUPOL running track.
Usain Bolt for REGUPOL
The advertising partnership
Shortly after his victories at the World Athletics Championship in Berlin, we contacted Usain Bolt, his coach Glen Mills and his manager Ricky Simms to talk about a possible advertising partnership. Bolt was so convinced of the quality of REGUPOL running tracks that he and his management immediately agreed. An advertising contract was signed and initially lasted for five years, but was renewed in 2014, 2016 and 2018. To this day this contract is valid and the top athlete is still enthusiastic about REGUPOL.
„I am Usain Bolt. I was faster than everyone on REGUPOL running tracks.“
A REGUPOL running track in Jamaica
An important part of this contract is the construction of a new training and competition track for Bolt and his teammates from the “Racers Track Club” on their training grounds, the campus of UWI University in Kingston, Jamaica. Since 2010, the top sprinters have been training on their REGUPOL tartan track under the direction of coach Glen Mills. Since that time, several “UWI Invitational track meets” have been hosted at the World Athletics (formerly IAAF) certified facility.
„The track is great! We are very happy to have such an outstanding facility where we can do our daily training. None of my athletes has complained or got injured, ever since we are using the REGUPOL track and we are making great progress!“
Glen Mills, Coach Usain Bolt and Racers Track Club
„Usain Bolt can look back on one of the most intense careers in modern sports history. He is authentic and credible, and he stands for top performance, speed and success – just like our REGUPOL tracks.“
Peter Breuer, international Sales Director at REGUPOL
Jamaicans train on REGUPOL
Since the construction of the running track for Usain Bolt and his teammates, REGUPOL has designed from the ground up and installed several new REGUPOL tracks on the Caribbean Island. Our running tracks in Jamaica can be found at the National Stadium, the adjacent Stadium East and at the G.C. Foster College of Physical Education, the training center for athletics coaches in Jamaica. Also at the prestigious Jamaica College, Kingston College and Calabar High School.